Shobhit MathurB2B software sales — is ignoring how your customers do budgets harming your sales?I’ve heard this story many times. You create an innovative product, it’ll help multiple teams, everyone loves it, your pricing seems in…4 min read·Feb 27, 2021----
Shobhit MathurStarting marketing for your B2B startup? Top 5 tips for a shoestring budgetI’ve been part of 4 B2B startups over the last 22 years, where I have either started marketing from scratch or reset marketing to start…6 min read·Nov 15, 2020----
Shobhit MathurA Practical Approach to Achieving Product-Market FitFailure to achieve the right product-market fit is a major reason why startups fail. Why is achieving this so hard?5 min read·Nov 1, 2020----