I’ve been part of 4 B2B startups over the last 22 years, where I have either started marketing from scratch or reset marketing to start from scratch. So if you are starting the marketing journey for your B2B startup, and don’t have the budget to spend, then read on.

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  1. Please be a believer first

I’ve seen many a failed plot where half-hearted attempts have lead to full-blown disasters. So if you don't believe in marketing (yet), don’t waste your precious time and dollars here. Instead, read up on how successful startups have used the power of marketing. There are tons of stories out there. …

Failure to achieve the right product-market fit is a major reason why startups fail. Why is achieving this so hard?

Having been part of 4 startups over the last 22 years, and having experienced successes and failures first hand, I thought I’d consolidate my thoughts into the following key points:

  1. Is there a step-by-step process to follow?
  2. How much time does it / should it take?
  3. Who owns it?
  4. What should one do differently daily?
  5. What should one do in the meantime?

#1: Is there a step-by-step process to follow?

Yes and no. I’ve read umpteen articles and posts on step-by-step processes. I think they make a good conceptual read but lack a practical approach. I’d like to share the process that I now like to…


Shobhit Mathur

Obsessed about how to grow startups, find the product market fit and scale the business in the shortest period of time and the lowest cost

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